I'm Colleen.

I

lead

UX

teams

and

designs

Building and scaling world-class experiences for all

View case studies

Solve with data-backed designs

My expertise lies in shipping seamless and responsive user experiences which solve complex workflows. I deliver high polish designs that undergo rigorous analysis and validation.

Impact
644M
Users designed for

I delivered massive product launches for millions of international users.

175
Countries designed for

My work has launched to 175 countries, localized to 133 currencies and 20 languages.

23
applications live

I have shipped to every major platform—desktop, tablet, and native and responsive mobile.

Execution
  • UX and product design
  • Visual and interaction design
  • Generative and evaluative research
  • Usability and A/B testing
  • Design systems
  • Responsive, accessible design
Strategy
  • Team management
  • Design process
  • Engagement models
  • Design reviews
  • UX audits
  • Trifecta leadership
  • Sprint & cycle planning
  • Go-to-market strategy
  • Success metrics
  • Production testing

Shipped products

Robust products where I led strategic design direction

Walmart Seller app
I designed, led, and launched Walmart's first native iOS and Android mobile apps for third-party sellers, spanning 240 million customers and 10,500 stores.
Shopify Bundles app
I led the 0-to-1 launch of Shopify's first-ever native bundling solution for millions of businesses to sell bundles effortlessly to 644 million online buyers.
Shopify International
Shopify International centralizes global sales for 175 countries. I led the design delivery of core features such as payments, pricing, and shipping.
Shopify AI-powered catalog
I directed the launch and integration of AI-powered product descriptions and category tags in order to streamline the products creation flow for users.
Shopify Admin
Shopify.com allows 2 million users to manage their online store. I led the major redesign of the products page which improved new user growth.
Shopify Payments
European buyers can now check out with preferred local payment methods. I led my team in launching 6 new payment types across 9 countries.
Chase Connect Calculator
I led the design and public launch of a consumer-facing tool for prospective clients to calculate bundle options on Chase's financial products.
Chase for Business loan app
Chase provides a secure file platform to receive Paycheck Protection Program loans. I designed the experience to submit data and upload documents.
The World Bank Knowledge Lab
The World Bank publishes global infrastructure briefs on public-private partnerships. I designed changes for the website used by 800,000 viewers.

Brands I've designed for

Want to innovate with me? Get in touch to design something cool together

©️ COLLEEN TAN