Hi—I'm Colleen.

I lead

teams

&

designs

Build and scale world-class experiences for hundreds of millions of global users

Solve any problem with data-backed design solutions

You can count on me to deliver seamless user experiences for even the most complex workflows across a wide range of use cases. I ensure high confidence, high polish designs that go through rigorous analysis and validation.

Impact in numbers
10 years
Experience in UX and product design for end-to-end strategy and execution.

I've designed countless B2B and B2C apps that work perfectly across desktop, tablet, and mobile.

22 apps
Launched successfully that met business goals and drove conversion metrics.

My design direction expedited new merchant onboarding completion rates and raised checkout conversion by 150 basis points for millions of merchants at Shopify. 

500M users
Designed and delivered for in my design work.

I curate go-to-market strategies with product, engineering, marketing, and data science to ensure successful launches. I've shipped apps with anywhere from 10K to 500M users.

170 countries
Designed for with localized experiences so that global products scale perfectly.

I've shipped cross-border product designs across 170 countries, 133 currencies, and 20 languages.

Recent work

Powerful features where I led design direction

Shopify
Multi-Currency Payouts
Cross-border businesses can get paid out for their earnings with preferred international currencies. This saves significant revenue that would otherwise be lost through hefty FX conversion fees.
See overview
Shopify
B2B Quantity Rules
Merchants can set minimums, maximums, and increments on specific products. The ability to set quantity controls is used for limited edition drops and wholesale orders.
See overview
Shopify
Local Payment Methods
Merchants often miss out on meaningful market share when generalizing settings cross-border. Local payment methods enable international buyers to pay using popular regional payment options.
See overview
Chase
Connect Calculator
With the solution calculator, prospective customers of Chase input interested products and get recommended financial solutions bundled into a lower price.
See product offerings
J.P. Morgan
PPP COVID-19 Relief Funds
Every United States business in need of pandemic relief funds can use the secure file share platform to submit data and upload documents to receive PPP loans.
See overview
The World Bank
Infrastructure Tools
All World Bank site visitors can access these digital tools to find and read global infrastructure briefs relating to ongoing World Bank public-private partnerships.
Visit site

End-to-end design delivery

I build designs to deliver high-quality experiences that fit business and team needs

Execution
Design capabilities
  • User research
  • Usability and A/B testing
  • Accessible, responsive design
  • Visual and interaction design
  • UX and product design
Strategy
Design direction
  • Trifecta leadership
  • Sprint and cycle planning
  • Go-to-market strategy
  • Scope and requirements
  • Success metrics
  • Team management
  • Design process
  • Design review
  • UX audits
  • Production testing

Let's work together

To learn more about my design services, feel free to reach out with questions

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