Colleen Tan | Product Design Leader

Hi—I'm Colleen.

I lead

teams

&

designs

Build and scale world-class experiences for hundreds of millions of global users

Solve any problem with data-backed design solutions

You can count on me to deliver seamless user experiences for even the most complex workflows across a wide range of use cases. I ensure high confidence, high polish designs that go through rigorous analysis and validation.

Impact in numbers

10 years

Experience in UX and product design for end-to-end strategy and execution.

I've designed countless B2B and B2C apps that work perfectly across desktop, tablet, and mobile.

22 apps

Launched successfully that met business goals and drove conversion metrics.

My design direction expedited new merchant onboarding completion rates and raised checkout conversion by 150 basis points for millions of merchants at Shopify.

500M users

Designed and delivered for in my design work.

I curate go-to-market strategies with product, engineering, marketing, and data science to ensure successful launches. I've shipped apps with anywhere from 10K to 500M users.

170 countries

Designed for with localized experiences so that global products scale perfectly.

I've shipped cross-border product designs across 170 countries, 133 currencies, and 20 languages.

Brands I've designed for

Featured designs

Comprehensive design process and solutions for major global product launches

Shopify Bundles

0->1 app launch

Bundling made easy! With Shopify's first ever native bundling solution, millions of businesses can now create and sell bundles on Shopify.

Read case study See launch

Shopify Markets

Designing at a global scale

Whether you're a solo entrepreneur, a small business, or a large corporation, you can sell globally faster and with less stress from a single online store.

Read case study See launch

Shopify Admin

Streamlined new user flows

Say goodbye to cognitive overload and redundant flows. The enhanced experience enables new and experienced users to create, edit, and publish products much faster.

Read case study View in Shopify

Recent work

Powerful features where I led design direction

Shopify

Multi-Currency Payouts

Cross-border businesses can get paid out for their earnings with preferred international currencies. This saves significant revenue that would otherwise be lost through hefty FX conversion fees.

See overview

Shopify

B2B Quantity Rules

Merchants can set minimums, maximums, and increments on specific products. The ability to set quantity controls is used for limited edition drops and wholesale orders.

See overview

Shopify

Local Payment Methods

Merchants often miss out on meaningful market share when generalizing settings cross-border. Local payment methods enable international buyers to pay using popular regional payment options.

See overview

Chase

Connect Calculator

With the solution calculator, prospective customers of Chase input interested products and get recommended financial solutions bundled into a lower price.

See product offerings

J.P. Morgan

PPP COVID-19 Relief Funds

Every United States business in need of pandemic relief funds can use the secure file share platform to submit data and upload documents to receive PPP loans.

See overview

The World Bank

Infrastructure Tools

All World Bank site visitors can access these digital tools to find and read global infrastructure briefs relating to ongoing World Bank public-private partnerships.

Visit site